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Posts tagged ‘marketing’

Simple but elegant thank you card

While the first think that probably comes to mind…

when you thing about a “thank you” card is something that a person sends after receiving a gift for a wedding, birthday or other occasion. However, not only is it polite but it can also be good business for small companies, community organizations or entrepreneurs.

Several years back when I was a young child, my other sold homemade baked goods to help with the family finances. Off and on since then, she has taken up the same activity on a smaller scale. Recently, she began working on it a but more seriously.

At her request, I created this graphic design piece as a thank you card for those who place orders for any of her amazing treats.

For any of you who have seen my work before, you may have gathered that I tend to be a bit of a minimalist and believe that in design, less can be more. With that in mind, this card is simple yet elegant and most importantly gets the point across to the customer.

thank you card

A few keys to creating top-notch business cards

You’re about to get your own business up and running. You’ve worked out all the basic details and have dotted all your I’s and crossed all your T’s on the necessary paperwork. You’ve handled all the setup for your office or storefront. Now you just have to finish one more simple little thing, your business card.

Although it may sound simple, like most things involved in creative graphic services, there are good ways and bad ways to design your business cards. And sometimes, even the smallest things can make all the difference.

WHAT TO DO

Use readable fonts for your text, If the font is also somewhat attractive looking, that is good as well. But readability comes first.

Simplistic in design and color is a good thing. It helps to avoid distraction from your message.

Make the text read in a logical, predicable order. The reader should be able to flow naturally from one part of the card to another.

WHAT TO AVOID

Fonts that may look interesting but can be difficult to read can be a major turnoff to potential clients/customers.

Avoid overwhelming your potential client/customer with sensory overload. The point of your message can get lost that way.

Do not make your reader’s eyes have to dart all over the place in find what they need. A more natural, left to right, top to bottom flow works best.

Who doesn’t love contests?

Keeping with the creative theme of this blog while still trying to learn about ways to promote your online presence, my research has taught me that a lot of people love contests. And, in coming up with a fun and creative contest, you can potentially help drive more traffic to your websites.

So, the question is – “what makes an enticing contest?” Well, like most things in life, there must be an incentive to participate.  Simply put, there has to be some kind of prize. It can be monetary or non-monetary but it should be something people will value.

Second, it should be set up so that participation is quick and easy.

Below are a few examples of current contests I am running for websites I work with at this time. Feel free to check them out if you want.  And good luck in your own contest creating ventures.

 

 

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