Guest Post by Mike Turner
Flyers can be great promotional tools for any event. They are extremely affordable and easy to produce. They can be distributed almost anywhere. It’s a great way to put onto paper your upcoming event in a way that’s eye catching and easy for potential guests to hang onto. Using flyers is one of the best ways to advertise your event while working to a budget. If you want a lot of guests, make sure that you print out a large number for distribution. The more you get out, the more potential guests you will be able to reach.
Promotional flyers can be placed or distributed almost anywhere. Consider going to a store that sells the same interest as your event. For example, if you are promoting a concert go to a music supply store or record shop. You can place materials under the windshield wipers of cars in the parking lot, and many stores will let you place a stack of on their counter for customers to pick up if you ask them. This is a great way to reach a targeted audience that you already know shares a common interest in the event you are promoting. It also allows you to reach people you wouldn’t ordinarily have been able to.
If you’ve got some time on your hands, you can also stand on the sidewalk in front the store and hand them out to passers-by. Try not to be too pushy, and think of something clever to say when you do this. If you just shove a paper in their face, most people will just walk away without ever taking it your hand. If you take a minute to think of something funny or memorable to say as you are handing them out, they will be more likely to both take it and actually read it. Adding personality is always a good thing when you are promoting!
Another option is stapling your flyer to telephone poles, if your city allows this. Start in the area where your event will be held and then work your way out. Your event is more likely to appeal to local people who happen to see your signs and notice that it takes place close to their home. Consider dotting the neighbourhood with your flyers, and you will maximize the number of people who see them. The more people that see them, the more likely your guest list will increase.
Never place them on walls without written permission from the local authorities! This can be illegal. Just make your sure they are catchy to look at, clear and concise in what they are advertising, with a clearly written brief description of the event, time, date and location. Keep these points in mind and have the follow through to distribute them accordingly, and your flyers can be one of the best and most affordable promotional tools you’ve ever used!
About the author:
This post was written by Mike Turner, a design, home and technology enthusiast, who is currently doing online research on behalf of Vistaprint, Flyers specialists.
