As any of my long-time readers probably know by now, as well as anyone who has run a blog for themselves has likely found out, not all methods of writing are created equal or appropriate for any situation.
Blog writing is no exception and thus is an animal unto itself.
Here are some tips
Blogs tend to be either informative or entertaining:
As such, chances are that your readers/viewers don’t want a challenging read. They prefer to pick up something new quickly and with relative ease.
Don’t write like an academic:
Using an old-school example, print newspapers often feature content geared toward about a 4th grade reading level. Even the elite papers rarely go beyond that of the standard 7th grader. While you don’t want to insult your readers with over-simplistic content, there is no need to write the next War and Peace or The Odyssey. If a person is looking for something like that, they won’t be coming to a blog to find it.
Avoid being technical:
No, I don’t mean writing about the tech industry. What I mean is that when possible, blog writers should avoid using jargon or terminology related to a specific industry or field. These types of terms and phrases can make for a more difficult read and also turn off anybody who may just be starting to learn about your topic.
Brevity and flow:
With any online resource, keeping your content flowing well and to the point is a major asset for any of your readers. In today’s world, people want quality information in a quick and concise manner.
Last but not least K.I.S.S.:
The acronym K.I.S.S. can be used as either (Keep It Short and Sweet) or (Keep It Simple Stupid). Both phases are intend to mean that any person trying to convey a message, and in our case blog writers, would be best served by avoiding going overboard with details and keeping the content easy to follow and understand.
For those of us who are readers, there have been some obvious shifts in the tenancies of old school writers and those that all the best selling authors of today.
One of the most noticeable and potentially impacting is the relatively new approach to the anatomy of chapters within novels.
As an author of poetry books, much of my interest lies in literature by writers who have been dead for several hundred years. And in reading novels from ages gone by, the style generally involved long chapters that where fairly few in number.
In more modern writing, perhaps really taking hold a few decades ago, novelists began to emphasize shorter chapters, some even as minimal as one page, and dozens of chapters in a single book. I have read books with more that 100 chapters.
Why the change?
I don’t know who can really answer that question wtih certainty. But here’s my theory. In today’s world, we have many more vehicles to stimulate our minds and there is no secret that our attention spans have changed. Perhaps the shorter chapters keep is intrigued for a longer period of time. I know that they often tend to make us feel like we are making greater progress within a book and this encourages us to keep going.
Whatever the reason is, this simple change seems to be having big results.
It happens to all of us.
Whether you are a novice writer and simply write for pleasure or you are an experienced professional earning his or her living with the art of writing, we are all equals when it comes to writer’s block. This phenomenon does not discriminate.
So, when a case settles upon us, what are we supposed to do about it? How should we handle it?
Think in terms of sports.
Perhaps you’re and athlete or sports fan and maybe you’re not. It doesn’t really matter. The point it, the following analogy might just be helpful.
Let’s take the game of baseball for example. When a batter seems to be struggling at the plate, unable to make contact or hit anything that will get him on base, what does he do? He keeps stepping up to the plate. Perhaps he’ll change some element of his swing or stance but the important thing is that he keeps taking his turn at bat.
That’s essentially what writers have to do. We just have to keep writing. Sure, for a while your work might seem like useless dribble but that’s OK. Eventually, like the baseball player, you’ll come out of your slump.
And oddly enough, I find that a lot of the most creative and skillful writing comes just when you work your way out of a bad case of writer’s block.