As any of my long-time readers probably know by now, as well as anyone who has run a blog for themselves has likely found out, not all methods of writing are created equal or appropriate for any situation.
Blog writing is no exception and thus is an animal unto itself.
Here are some tips
Blogs tend to be either informative or entertaining:
As such, chances are that your readers/viewers don’t want a challenging read. They prefer to pick up something new quickly and with relative ease.
Don’t write like an academic:
Using an old-school example, print newspapers often feature content geared toward about a 4th grade reading level. Even the elite papers rarely go beyond that of the standard 7th grader. While you don’t want to insult your readers with over-simplistic content, there is no need to write the next War and Peace or The Odyssey. If a person is looking for something like that, they won’t be coming to a blog to find it.
Avoid being technical:
No, I don’t mean writing about the tech industry. What I mean is that when possible, blog writers should avoid using jargon or terminology related to a specific industry or field. These types of terms and phrases can make for a more difficult read and also turn off anybody who may just be starting to learn about your topic.
Brevity and flow:
With any online resource, keeping your content flowing well and to the point is a major asset for any of your readers. In today’s world, people want quality information in a quick and concise manner.
Last but not least K.I.S.S.:
The acronym K.I.S.S. can be used as either (Keep It Short and Sweet) or (Keep It Simple Stupid). Both phases are intend to mean that any person trying to convey a message, and in our case blog writers, would be best served by avoiding going overboard with details and keeping the content easy to follow and understand.